There are too many non-profit fundraising leaders who just don’t value good non-profit management. I don’t think it’s because they are bad people or they wouldn’t like good management. I think they are good people and they would love great management – but they just don’t DO it.
We firmly believe that the greatest source of revenue growth for non-profits in the next decade is going to come through improved management and the execution of major gift strategies
Organizations that are donor-centered and honoring of their people are successful. Those just going after the money are the ones hanging by a thread.
MGOs often leave non-profits because they hit a salary cap or they don’t have a way to grow and be rewarded without having to promote them. What can you do?
Don’t be afraid to speak out to your colleagues at your non-profit about the value of your major gifts program. How will they know otherwise?
Non-profits whose leaders understand donors as part of their mission will thrive in the coming decades. Those that don’t will struggle to be relevant.
We see donors as mission and being “donor-centered” goes way beyond treating them well. Here are some ideas to adjust the way you think about them.
Nonprofits have forgotten that donors are as much a part of their mission as the work they do that helps change the world. It’s time for a paradigm shift.
The demands on a major gift officer are enormous, and they pull us away from having a good work-life balance. Here are some ways that MGOs and their nonprofits can make a difference.
Nonprofits are tempted every day to move major donors around like pieces on a chess board. Are you treating them like partners involved in your mission? Or are you just doing what’s best for the organization?
© 2017 Veritus Group. SITE DESIGN BY ABdenver
