Major Gift Officers are coming up against an avalanche of non-profit leaders who are putting extreme pressure on their staff to seek out transactional gifts and forego building relationships with donors. I know you feel the pressure, but do not allow non-profit leaders who don’t understand what major gifts is all about to change how you are doing your good work.
If you are a leader or manager, we urge you to rethink how you run your major gift program. MGOs need support to do what they do best: form relationships with donors, understand donors’ passions and interests and match it up to all your programs, and develop great offers and inspire the donor to support them.
There are too many non-profit fundraising leaders who just don’t value good non-profit management. I don’t think it’s because they are bad people or they wouldn’t like good management. I think they are good people and they would love great management – but they just don’t DO it.