
Ignore My Preferences – Plan to Fail
If you ignore your donor’s preferences, they will more than likely leave your organization to find a more welcoming place to give their money.
If you ignore your donor’s preferences, they will more than likely leave your organization to find a more welcoming place to give their money.
It may feel counterintuitive, but talking about the problem that your non-profit is organized to address is the real way to motivate giving.
While there are multiple explanations for reduced giving from donors, there are two main drivers behind donor dissatisfaction.
When fundraising managers only focus on getting the money, performance measurement becomes a destructive force. Here’s how to do it right.
A hybrid position will always hurt either major gifts or planned giving, or both. Proper stewardship depends on separation of the functions.
A short call to each of your team members will help develop a connection with every one of them and strengthen your donor relationships.
To secure the greatest value for your donor and your organization, you must make a compelling offer that has these five key elements.