It’s Not About You
I was recently talking to the CEO of a large non-profit. She was very frustrated with her major gift manager because he could not, in her words “get his frontline fundraisers to manage their interactions with donors in the right way.” I pressed for more information....
Why Is It So Hard to Ask for the Big Gift?
“I just couldn’t do it!” That’s the response we get from many frontline fundraisers who just cannot ask for the big gift even when the donor has the motivation and capacity to do so. And it boils down to one reason. The fundraiser thinks it’s about the money. You are...
It’s Time to Change Your View of Volunteers
The subject of volunteers in the non-profit fundraising, marketing, and communication sector has been an interesting and troubling journey over my last 45+ years of doing this work. Interesting in that there has been a huge volume of volunteer talent that has been...
It’s a Trend: Donors Are Giving Less!
It’s the classic “sky is falling” drama. A report comes out stating that giving was down, in total, over the previous period. And most people jump on board and put the headline as THE reason their revenue is down. And then we are done. There is nothing more to say....TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
