by Richard Perry | Sep 4, 2024 | Curiosity, Focus, Relationship Fundraising, Self-Awareness | Donor Conversation, Fundraising, Major Gift Officers, Major Gifts, Non-Profits, Relationships
I was recently talking to the CEO of a large non-profit. She was very frustrated with her major gift manager because he could not, in her words “get his frontline fundraisers to manage their interactions with donors in the right way.” I pressed for more information....
by Richard Perry | Aug 7, 2024 | Bold Asks, Courage, Donor Capacity, Donor Motivation, Donor Research | Asking, Fundraising, Passions and Interests
“I just couldn’t do it!” That’s the response we get from many frontline fundraisers who just cannot ask for the big gift even when the donor has the motivation and capacity to do so. And it boils down to one reason. The fundraiser thinks it’s about the money. You are...
by Richard Perry | Jun 24, 2024 | Communications, Fundraising, Marketing, Volunteers | Communication, Fundraising, Marketing Plans, Non-Profits, Relationships, Volunteering
The subject of volunteers in the non-profit fundraising, marketing, and communication sector has been an interesting and troubling journey over my last 45+ years of doing this work. Interesting in that there has been a huge volume of volunteer talent that has been...
by Richard Perry | Jun 5, 2024 | Fundraising, Giving, giving trends, Performance, Relationship Fundraising, Revenue | Donors as Mission, Fundraising, Giving, Performance
It’s the classic “sky is falling” drama. A report comes out stating that giving was down, in total, over the previous period. And most people jump on board and put the headline as THE reason their revenue is down. And then we are done. There is nothing more to say....
by Richard Perry | May 22, 2024 | Asking, Courage, taking donors to the scene, Urgency | Asking, Donor Conversation, Focus, Mission
A repeated theme that Jeff and I, and our team of frontline coaches, come across in our work is summed up in the statement we often hear: “I know I am not asking my donors the right way and I can’t figure out why that is.” And that “right way” may be about the amount...