by Jeff Schreifels | Aug 28, 2024 | Focus, Major Gift Fundraising, Major Gift Goals, Revenue goals | Focus, Fundraising, Goal-setting, Major Donors, Major Gifts
Recently, I’ve been talking to several major gift officers all in different sectors of the non-profit community and many of them are racked with anxiety about meeting their revenue goals for 2024. Obviously, the economy is on everyone’s mind, and depending on the...
by Jeff Schreifels | Jun 3, 2024 | Communication, Donor Communication, donor engagement, Fundraising | Cultivation, Donor Conversation, Fundraising, Major Donors, Meaningful Connections, Relationships
We get this question from major gift officers all the time: “How do I get a donor to talk to me?” At any given time, our staff at Veritus is working with over 200 mid-level and major gift officers, so we’re always learning and exploring new ways to connect with...
by Jeff Schreifels | May 20, 2024 | Major Gift Fundraising, Qualification, Qualification process, Qualifying, Qualifying Donors | Major Donors, Major Gift Officers, Major Gifts, Performance, Qualifying, Relationships
I want you to be so successful at major gift fundraising that you will never want to leave your profession and quite honestly, so that you’ll stay with your current organization for at least 5 years. The only way you are going to achieve that success and longevity is...
by Jeff Schreifels | Feb 28, 2024 | Donor Communication, Donor Conversations, Donor meetings, Facilitation, Meetings | Communication, Donor Conversation, Donor Visits, Donor-Centered, Facilitation, Major Donors
When you’re meeting with a donor for the first time, you probably have a lot going on at your organization that you’re just bursting to tell them about. But that first conversation should really be about getting to know the donor, what they care about, and what...
by Guest Contributor | Nov 27, 2023 | Caseload Management, Priorities, Strategic Plan, Year-end, Year-end Fundraising | Caseloads, Major Donors, Permission-Based Asking, Prioritizing, Qualifying, Strategic Plans, Structure
It’s year-end and you’ve just landed a new job – now what? How are you going to ask donors for a gift when you don’t even know them? Or maybe you’ve had a portfolio, but it’s WAY too big, so there’s no way you can reach everyone. How do you know where to focus your...
by Richard Perry | Oct 25, 2023 | Donor Criteria, Major Donors, Mid-Level Donors, Qualification | Major Donors, Metrics, Mid-level donors, Qualifying
It’s so interesting to watch how non-profit leaders and managers decide what level of giving per year qualifies a donor for a mid-level or major gift classification. Just ask the question: “What level of giving constitutes a mid-level giver in your organization?” and...