Focus on Building Relationships, Not Reaching Metrics
MGOs at colleges and universities are being managed through metrics, instead of being encouraged to nurture relationships with donors.
Major Gift Fundraising is Frustrating
Happiness and success in fundraising come from helping donors find joy in their giving.
Leaders and Managers Never Remember
Managers and leaders forget what you’ve agreed to. They have too much stuff swirling around in their heads to keep track of it all. It’s your job to remind them.
Cause Engagement: 4th Relationship Step to Get Meetings
Why would a donor want to meet with you, other than to find satisfaction for an interest or passion they have?
Create Desire: Third Relationship Step to Get Meetings
Desire happens when there is a confluence of need and a possible satisfier of that need. Remember that donors want to solve problems with their resources given to your organization.
Identify Interest: The 2nd Relationship Step to Get Meetings
Donors have specific interests – that is a fact. And you must find out what they are. This point has EVERYTHING to do with your ability to secure a meeting with the donor.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
