An MGO wrote us recently about this dilemma that many MGOs face, where one partner or spouse does not share the same passion, love and enthusiasm for the cause as the other one. The husband loves the organization; the wife doesn’t. But they share decision-making on donations. How should you handle a disinterested spouse or partner?
Your major donor will make a commitment to your organization if you take the time to lead them through an engagement process with your work – and their full ability to give will follow.
Desire happens when there is a confluence of need and a possible satisfier of that need. Remember that donors want to solve problems with their resources given to your organization.
Donors have specific interests – that is a fact. And you must find out what they are. This point has EVERYTHING to do with your ability to secure a meeting with the donor.
Many major donors aren’t aware of everything your non-profit does in fulfillment of its mission. Make sure they (and you!) know.
I’ve adapted the Commitment Curve into “Five Relationship Steps in Getting Meetings,” which will help you understand what your donor needs before she will accept having a meeting with you.