An MGO wrote us recently about this dilemma that many MGOs face, where one partner or spouse does not share the same passion, love and enthusiasm for the cause as the other one. The husband loves the organization; the wife doesn’t. But they share decision-making on donations. How should you handle a disinterested spouse or partner?
Your major donor will make a commitment to your organization if you take the time to lead them through an engagement process with your work – and their full ability to give will follow.
Desire happens when there is a confluence of need and a possible satisfier of that need. Remember that donors want to solve problems with their resources given to your organization.