When non-profits set up different departments for their various fundraising vehicles, it creates a barrier for donors.
While the Fundraising Effectiveness Project report shows lower revenues, Veritus clients saw their mid-level programs grow by 7% in 2022.
In this podcast episode, Kara Ansotegui and Lisa Robertson share about the impact of mid-level fundraising programs.
Your future major donors are getting stuck at lower levels of giving due to clogs in your donor pipeline. So how do you get them un-stuck?
Ten years ago, it was unheard of for non-profits to have a mid-level program. Now mid-level is an expected strategy in fundraising.