![Do You Need Both Revenue AND Aspirational Goals in Major Gifts?](https://veritusgroup.com/wp-content/uploads/2024/05/AdobeStock_204946861-1080x675.jpeg)
Do You Need Both Revenue AND Aspirational Goals in Major Gifts?
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
We recommend setting an aspirational goal that will help you imagine the possibility of asking for a larger gift.
When your fundraising budget isn’t properly allocated across the donor pipeline, it has economic consequences for your non-profit.
In this Question of the Month video, Jeff and Richard share more about why it’s important to have these two different goals in mind.
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
How do you know if your fundraising budget is properly allocated? Here’s how we break down fundraising spend by category.
Yes, sometimes you need to remove a donor from your major gifts caseload. Learn four indicators that it’s time to do a caseload refresh.