In this Question of the Month video, Jeff and Richard share more about why it’s important to have these two different goals in mind.
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
How do you know if your fundraising budget is properly allocated? Here’s how we break down fundraising spend by category.
Yes, sometimes you need to remove a donor from your major gifts caseload. Learn four indicators that it’s time to do a caseload refresh.
Learn how to create a realistic and accurate major gifts expense budget to effectively manage your fundraising program.
Learn the tools you need to create an accurate major gifts revenue forecast.