The Confusion Around Marketing, Communications, and Fundraising Functions
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
Are You Investing in the Right Fundraising Strategies?
How do you know if your fundraising budget is properly allocated? Here’s how we break down fundraising spend by category.
How to Answer the “Where’s the Money?” Question
Have you identified 2-3 donors to your nonprofit who can give a transformational gift? Are you cultivating them toward a transformational gift?
Creating Forecasts and Budgets for Major Gifts
Who cares about forecasts and budgets for major gifts? Certainly a MGO should, because it creates one basis for your job evaluation.
No Credit for Pledges
When major gift officers get multi-year pledges, they should be congratulated – but these should not count for current-year goals. Cash is needed.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
