The Confusion Around Marketing, Communications, and Fundraising Functions
It’s budget time. And the debates begin. How much budget to allocate for fundraising? How much for communications? How much for marketing? And those debates migrate to who owns each of the functions. One non-profit leader believes that it all belongs together, and...
Are You Investing in the Right Fundraising Strategies?
In my last blog, I talked about that delicate and interdependent relationship of org structure to the donor pipeline, which needs a great deal of care and feeding. That discussion naturally leads to the question Jeff and I are always asked: “How much should I be...
How to Answer the “Where’s the Money?” Question
Where’s the money? Jeff and I, and our front-line managers, are constantly asked that question. “When are we going to see those large returns from the investment we’re making in major gifts?” Our answer, depending on the circumstances, is in two to three, maybe four...
Creating Forecasts and Budgets for Major Gifts
Did you yawn when you saw the title of this blog? I mean, who cares about forecasts and budgets for major gifts? Certainly a MGO doesn’t have any interest in this topic, right? But you should, because it creates one basis for your job evaluation. If a major gift...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
