If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
How do you know if your fundraising budget is properly allocated? Here’s how we break down fundraising spend by category.
Have you identified 2-3 donors to your nonprofit who can give a transformational gift? Are you cultivating them toward a transformational gift?
Who cares about forecasts and budgets for major gifts? Certainly a MGO should, because it creates one basis for your job evaluation.
When major gift officers get multi-year pledges, they should be congratulated – but these should not count for current-year goals. Cash is needed.