In this Question of the Month video, Jeff and Richard share more about why it’s important to have these two different goals in mind.
If your non-profit isn’t structured around donor acquisition, there’s likely to be some tension between the mar-com and fundraising functions.
What ROI can you reasonably expect in major gifts? Learn how to set the appropriate expectations.
Learn how to create a realistic and accurate major gifts expense budget to effectively manage your fundraising program.
Start a conversation with each donor that honors them while getting you the information you need for your revenue forecast.
Once you have a culture of individual donor goals in major gifts, it becomes easier to create a “bottom-up” approach to the budgeting of the entire development department.