Helping major donors grow their giving takes time. Here are several stories of how MGOs worked patiently, and it paid off.
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Today, you have a major donor file that has plenty of donors who give the same amount year after year after year. That’s a good thing. But you can turn a good thing into a great thing by knowing these donors and finally asking them to fund one of your projects and programs that they have a passion for.
The best way to bring a donor to a positive decision to support you is, first, to ensure that you are addressing their passions and interests – then be sure you are making a logical, reasonable and emotional presentation of a problem and its solution.
Major gifts work is about a focus on donors, not dollars. It is about building relationship, not reaching into your donor’s pocket. Transactional-based fundraising should be avoided if you’re looking for success.
If you are holding back on asking donors for a gift because they have “already given,” you are not being Donor-Centered. You are not allowing donors the opportunity to fund projects and programs that are changing the world!
A free White Paper from Veritus Group telling fundraisers how to get appointments with donors, handle their objections, and make a successful Ask.
Most non-profits don’t believe they’re worthy of major gifts, so they don’t ask. Once you build a major gift program, you’ll start to believe, and start to receive.
