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Are Your Asking Amounts Soul-Sucking?
Every time you avoid asking for an increase in giving, you are withholding an opportunity for your donors to increase their joy and impact.
Every time you avoid asking for an increase in giving, you are withholding an opportunity for your donors to increase their joy and impact.
There’s a lot of fear around asking donors about planned gifts, but there doesn’t have to be. Here’s how to get the conversation started.
To be a successful fundraiser, you must overcome these two problems in how you think about your donor communication.
It can be discouraging when a donor says no to your request for a gift. But it’s an opportunity to deepen your relationship with the donor.
When you set clear expectations and provide a structure around your donor conversations, it makes space for deeper connections.
When you don’t ask, it lowers your caseload performance. Here’s a story of how one fundraiser adjusted his philosophy to embrace asking.