
The One Thing You Don’t Want to Say
When you speak to a donor for the first time, don’t talk about the money.
When you speak to a donor for the first time, don’t talk about the money.
There are other reasons to meet with donors besides making an “ask.” Remember, you’re in a relationship, a partnership to change the world.
Donors will want to see things their way, and they’ll demand more accountability for how their money was spent. They’ll want to verify how things operate and will be thinking about the end result.
MGOs and their organizations need to get their acts together before they can expect donors to give large – and potentially transformational – gifts.
Here are some great ways to prepare for calls with donors. We think you’ll find these practical suggestions helpful as you prepare for your next donor call.
Never steward your donors – too often that becomes a caretaking relationship in between asks, when you go on autopilot. Instead, develop ongoing relationships and ask when they’re ready.