Most organizations don’t evaluate the cost of their fundraising events in a way that takes the full cost into account.
When non-profits set up different departments for their various fundraising vehicles, it creates a barrier for donors.
To connect your donors to the need, you need to humanize your fundraising communications with emotional storytelling.
There’s a lot of fear around asking donors about planned gifts, but there doesn’t have to be. Here’s how to get the conversation started.
Some believe that an economic downturn will lead to a giving crisis. But what’s the key driver of giving? Hint: it’s not the economy.
Your donors have a deep yearning to make a difference in the world. This search for significance is extremely important to your fundraising work.