An MGO wrote us recently about this dilemma that many MGOs face, where one partner or spouse does not share the same passion, love and enthusiasm for the cause as the other one. The husband loves the organization; the wife doesn’t. But they share decision-making on donations. How should you handle a disinterested spouse or partner?
Donors intuitively know when a charity isn’t being entirely forthright. Which is why they long for transparency and disclosure. And why they hold back in their giving.