Donor stopped giving? Often they’re disappointed with how they’re treated, or have lack of evidence that their gifts made a difference. You can change that!
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An MGO wrote us recently about this dilemma that many MGOs face, where one partner or spouse does not share the same passion, love and enthusiasm for the cause as the other one. The husband loves the organization; the wife doesn’t. But they share decision-making on donations. How should you handle a disinterested spouse or partner?
If you go home at night with the feeling of having missed the mark in your work, there is probably something wrong, either in how you are viewing your work, how your work has been organized by others, or how you are operating.
We have heard a lot of terrible stories about how MGOs have been managed. Here are some of the FAILS we have seen that we hope you can avoid or change in your own shop.
Because mail has become so IMPERSONAL in today’s society, it has actually created an opportunity for you to reach out to your donors and make a meaningful impact in a personal way. STOP e-mailing and start mailing to your donors.
Everything you do in major gifts – everything – is just one donor at a time. And everything you say to that donor must fit him like a glove.
Donors intuitively know when a charity isn’t being entirely forthright. Which is why they long for transparency and disclosure. And why they hold back in their giving.
We are constantly amazed how different departments in non-profit organizations rarely talk to one another. Fundraisers can be better in your work if you open up your palms and allow others in your organization to understand what you do.
Having a CEO or Executive Director who embraces his role in major gifts is critically important. You have to get him there.
There is a fine line between taking what a donor says at face value, following it blindly and without question, and using your judgment and discerning a course of action that represents how the donor really feels.
