
Why Your Donor Doesn’t Talk About Their End-of-Life Charitable Plans
There’s a lot of fear around asking donors about planned gifts, but there doesn’t have to be. Here’s how to get the conversation started.
There’s a lot of fear around asking donors about planned gifts, but there doesn’t have to be. Here’s how to get the conversation started.
When you look at the data, your giving club may be doing more harm than good. How can you break out of that transactional mindset?
I recently had my opportunity to meet with a major gift officer where I was the donor. The experience went so well that I had to tell you what happened.
Here are three operating principles you should have in mind as you consider connecting with donors using social media.
Don’t worry about donors who left 3-5 years ago; spend time keeping other current donors from leaving, too.
Friendships with donors can be messy. Keep an eye on the line between professional and personal.