I recently had my opportunity to meet with a major gift officer where I was the donor. The experience went so well that I had to tell you what happened.
Here are three operating principles you should have in mind as you consider connecting with donors using social media.
Don’t worry about donors who left 3-5 years ago; spend time keeping other current donors from leaving, too.
Friendships with donors can be messy. Keep an eye on the line between professional and personal.
It’s so important to stay in touch with your donor and counter the natural tendency for relationships to decline.
If you’re in the middle of a campaign, this is a great opportunity for you to cultivate donor relationships so that you don’t see those massive dips in revenue when the campaign is over.