Why Your Donor Doesn’t Talk About Their End-of-Life Charitable Plans
There’s a lot of fear around asking donors about planned gifts, but there doesn’t have to be. Here’s how to get the conversation started.
Get Rid of Your Giving Club
When you look at the data, your giving club may be doing more harm than good. How can you break out of that transactional mindset?
My First Meeting with an MGO as a Donor
I recently had my opportunity to meet with a major gift officer where I was the donor. The experience went so well that I had to tell you what happened.
Principles of Connecting with Donors on Social Media
Here are three operating principles you should have in mind as you consider connecting with donors using social media.
Don’t Re-engage Past Donors
Don’t worry about donors who left 3-5 years ago; spend time keeping other current donors from leaving, too.
Should You Be Your Donor’s Facebook Friend?
Friendships with donors can be messy. Keep an eye on the line between professional and personal.
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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
