Why Talking About the Problem Is So Difficult
It may feel counterintuitive, but talking about the problem that your non-profit is organized to address is the real way to motivate giving.
Do You Know the Deepest Longing of Your Donor?
No matter the organization, no matter the mission, donors everywhere share the same deepest longing. Its simplicity might surprise you.
An Important Question to Ask Your Caseload Donor
When you have difficulty coming up with the convincing, compelling rationale for your cause, turn to your donor and ask him what difference he thinks your organization can make.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
