
Why Talking About the Problem Is So Difficult
It may feel counterintuitive, but talking about the problem that your non-profit is organized to address is the real way to motivate giving.
It may feel counterintuitive, but talking about the problem that your non-profit is organized to address is the real way to motivate giving.
In every communication, you need to restate the problem you’re addressing and the good that will happen through your donor’s giving.