Being a “small” non-profit is never an excuse not to have a major gift program. If you are in a small organization, here is what you can do immediately to focus more of your time on major gifts and start caring for your donors.
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Major gift outsiders can’t seem to get it: sometimes giving from a donor goes down. But we should continue to walk with them in the down times.
If you have to do an event and you’re inviting your major donors, you need to be careful and have the right strategic approach. Don’t get sucked into the event black hole, never to be seen again.
One of the best ways to increase the number of your major donors is to create a mid-level program. Right now, in your current database you have donors with great potential, waiting for you to challenge them to become part of your major donor program.
You are now at the halfway point of the year, and you should have a pretty good idea if you are on track to meet or exceed your donor giving goals.
All of us create “stories” from time to time to justify not doing something that we know we should be doing. How do we break through?
I know there is pressure to get cash flowing into your nonprofit. But if that cash comes in at the cost of bringing in new donors, building those relationships and thinking long-term value, you’ll always be chasing cash and not creating relationships… relationships that would be much more valuable in the long run.
Revenue goals for major gifts officers are bad when they are used to punish those who don’t reach them. Let’s look at the REAL reasons to use goals.
Qualifying donors can be a depressing process if you don’t have the right perspective. Don’t be discouraged – this is the right thing to do.
