Growing gifts

What’s Important to You – Cash, or Relationships with Donors?

By | Development Directors, Fundraising, Leadership, Mid-level donors, Uncategorized | 3 Comments

I know there is pressure to get cash flowing into your nonprofit. But if that cash comes in at the cost of bringing in new donors, building those relationships and thinking long-term value, you’ll always be chasing cash and not creating relationships… relationships that would be much more valuable in the long run.

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