Why don’t smart, strategic, responsible MGOs live up to their potential? Sometimes they lack the drive, initiative, and push that helps them get things done.
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Major gift officers are routinely failing to deliver on the basic promise of major gifts, which is simply this: “If you give, this is what will happen.”
Most importantly, is the MGO making meaningful connections with each and every donor? Is she moving the donors toward deeper connection with the organization and its mission?
The subject of MGO performance and the related subjects of performance metrics, credit issues and compensation are hot topics these days. This is why I am writing this series of six posts on the subject.
When you’re doing what really matters in major gifts, you get a desired organizational outcome (donors retained, upgraded and giving), and you get a donor’s desired outcome (to make a difference).
This year, more and more non-profits will get back to the business of really fulfilling their mission and focusing on making more good happen on the planet, rather than obsessing about the overhead.
One of the key areas of concern by major donors is summed up in the question “am I making a difference?” And the next question that usually follows is “how much of my money is going directly to program”?
