Why don’t smart, strategic, responsible MGOs live up to their potential? Sometimes they lack the drive, initiative, and push that helps them get things done.
Major gift officers are routinely failing to deliver on the basic promise of major gifts, which is simply this: “If you give, this is what will happen.”
Most importantly, is the MGO making meaningful connections with each and every donor? Is she moving the donors toward deeper connection with the organization and its mission?
This year, more and more non-profits will get back to the business of really fulfilling their mission and focusing on making more good happen on the planet, rather than obsessing about the overhead.