No Outcomes – No Giving
To keep your donors, you’ve got to get and report info on what their gifts are accomplishing.
Donor Changes Mind
If your donor doesn’t know he’s making a difference with his giving, he’ll take his giving elsewhere. What are you doing about it?
Stark Warning about Disappearing Donors
If you aren’t providing the right satisfiers to your donor’s interests and passions, you won’t keep them.
Do You Treat Donors as Just a Source of Cash?
Unless you see your donor as a partner in the work, fundraising can be purely transactional – you go to them when you want something, and then you leave them alone. It’s time for a change.
MGOs Leave If They Have Nothing to Offer Donors
Some major gift fundraisers don’t have enough to present to donors. If you maintain a culture where the MGO cannot be successful, then expect the MGO to leave.
Donors Want to Know It Works – #4 in Major Gifts: A Thing of the Heart
Many of your major donors will want to have “proof of performance.” And you will need to give them that information if you intend to keep them in a positive and rewarding relationship with you.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
