To keep your donors, you’ve got to get and report info on what their gifts are accomplishing.
If your donor doesn’t know he’s making a difference with his giving, he’ll take his giving elsewhere. What are you doing about it?
If you aren’t providing the right satisfiers to your donor’s interests and passions, you won’t keep them.
Unless you see your donor as a partner in the work, fundraising can be purely transactional – you go to them when you want something, and then you leave them alone. It’s time for a change.
Some major gift fundraisers don’t have enough to present to donors. If you maintain a culture where the MGO cannot be successful, then expect the MGO to leave.
Many of your major donors will want to have “proof of performance.” And you will need to give them that information if you intend to keep them in a positive and rewarding relationship with you.