Many major donors aren’t aware of everything your non-profit does in fulfillment of its mission. Make sure they (and you!) know.
Often, we just can’t find the one central issue that the non-profit is seeking donors’ funds to address. It’s no wonder that many MGOs struggle to create offers for their donors.
More and more donors are getting discouraged and disenchanted with philanthropy in general. They don’t know if they can trust what you tell them about their giving making any difference.