Donors want to know the impact of their giving, but your program staff also want to know their impact on the donor!
To keep your donors, you’ve got to get and report info on what their gifts are accomplishing.
Spend the time it takes to learn every donor’s passion. Then find creative ways to serve your donor by fulfilling them.
Your donor will rarely get fully committed to your organization’s work until you find a way to transport them to the scene of your work – where the idea of helping meets the reality of how it can be done.