Go Ahead. Offend Your Donors by Not Listening
Stop driving your donors away! Start listening to their passions and do these three things to improve your donor relationships
How to Persuade a Donor to Give More
A donor will give more if you’re helping them accomplish their pre-existing goals to help people and the world.
Donor Fatigue is a Myth
Through my many years of fundraising leadership, I’ve never empirically encountered donor fatigue.
Donors Will Change Their Minds
People grow and change. Make sure you know how your donors’ interests and preferences are changing, too.
Donors Don’t Love Your Organization
Donors are NOT in love with your ORGANIZATION. They’re passionate about specific things you DO. They’re waiting for you to ask what those specific things are.
The Ask is NOT the Same as the Annual Letter
If you’re an annual fund/annual letter person, please get rid of this idea in your fundraising strategy and communication.
TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
