Some believe that an economic downturn will lead to a giving crisis. But what’s the key driver of giving? Hint: it’s not the economy.
In this Question of the Month video, Richard and Jeff share what it means to learn the driver behind your donor’s passions and interests.
Your donors are just like you: they want to make a difference. Knowing and understanding your donor will deepen your donor relationships.
Donor giving trends can remain steady or even rise during times of economic uncertainty. It’s all about how you ask.
Your donors have a deep yearning to make a difference in the world. This search for significance is extremely important to your fundraising work.
We must alter how we view and think about the relationship between non-profit donors and the organizations they support.