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Major Donors

What Do Major Donors Need to Know in Order to Make a Big Gift?

4 min read

What Do Major Donors Need to Know in Order to Make a Big Gift?

Among your major donors, there are maybe 2 or 3 individuals who have both the capacity and the inclination to give a transformational gift to your organization. But before they do that, they want to...

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You Can Have More Major Donors in 2025

3 min read

You Can Have More Major Donors in 2025

We are absolutely living in strange times. Many have coined it the second “Gilded Age.” We see power in the hands of extremely wealthy billionaires and the gulf between the wealthiest and the poorest...

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Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications

4 min read

Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications

It’s so interesting to watch how non-profit leaders and managers decide what level of giving per year qualifies a donor for a mid-level or major gift classification. Just ask the question: “What...

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New National Major Gift Revenue Numbers: 2022 Down Over 4% from 2021, but Veritus Clients Are UP 22%! Why?

2 min read

New National Major Gift Revenue Numbers: 2022 Down Over 4% from 2021, but Veritus Clients Are UP 22%! Why?

I just finished reading several blogs and reflections from AFP-ICON, which just wrapped up in New Orleans, and it sounds like people are extremely nervous! Why? Because a recent report by the...

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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.

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