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Mid-Level Donors

You Can Have More Major Donors in 2025

3 min read

You Can Have More Major Donors in 2025

We are absolutely living in strange times. Many have coined it the second “Gilded Age.” We see power in the hands of extremely wealthy billionaires and the gulf between the wealthiest and the poorest...

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Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications

4 min read

Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications

It’s so interesting to watch how non-profit leaders and managers decide what level of giving per year qualifies a donor for a mid-level or major gift classification. Just ask the question: “What...

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Client Corner: “Veritus is my go-to source for major and mid-level gift information.”

4 min read

Client Corner: “Veritus is my go-to source for major and mid-level gift information.”

Today’s Client Corner article features an interview with Maureen Gregory, Director of Leadership Gifts for Freestore Foodbank. As Maureen Gregory tells it, she “fell into fundraising.”

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In 2022, There’s No Excuse NOT to Have a Mid-Level Program

3 min read

In 2022, There’s No Excuse NOT to Have a Mid-Level Program

When did mid-level programs become an essential part of fundraising strategy? I remember it well. I was sitting in a conference room 10 years ago and a client of ours who we were working with on...

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How to Transition a Mid-Level Donor to a Major Gift Officer

3 min read

How to Transition a Mid-Level Donor to a Major Gift Officer

How do you take a donor that a mid-level gift officer has been working with and hand him over to a major gift officer? Our team at Veritus gets this question all the time, because not only do we help...

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3 min read

Donors on the “C” List

A few years ago the comedienne Kathy Griffin had a reality show called “My Life on the D List.” Essentially she made fun of herself as a non-“A-list” celebrity and the lack of respect those...

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3 min read

What Do Your Donors Experience? Part 2

In my last post, I talked about what it meant to have a strong brand for a non-profit. It’s giving your donors a great experience. Not just when they become a new donor to your organization, but all...

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3 min read

Keep the Donor Pipeline Flowing

We at Veritus Group are passionate about major gifts (you may have guessed that from the majority of our blog posts). About a year and a half ago, we branched out to start developing strategies to...

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3 min read

What To Do With Donors Who Reach A Giving Threshold

You have likely been in the situation where a current or new donor reaches the $500+ cumulative level of giving, and either the MGO drops everything to handle her, or the donor is handed off to...

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