2 min read
Why Asking Is So Scary
Have you ever found yourself dreading that moment when you need to ask a donor for a gift? You’re not alone. For many mid and major gift fundraisers, the ask is the biggest emotional hurdle in their...
Passionate Giving BlogTM
Major Gifts
2 min read
Where Do I Find New Major Donor Prospects?
“Where do I find new major donor prospects?” This is one of the most common questions we get from fundraisers. And I get it. There’s a lot of pressure—especially from your CEO or board—to “go find...
2 min read
How to Develop Offers Donors Actually Want
Donors today expect more from their favorite charities. They want accountability, clarity, and a direct connection between their giving and the impact it makes. If you’re a frontline fundraiser, you...
2 min read
Fixing Wrong Thinking in Major Gifts: How to Build a Relationship‑Centered Approach
The other day, a friend told me about his annual physical. He thought he was doing fine—eating fairly well, staying active, managing work. But the doctor had a different perspective. She laid out...
2 min read
You Can Start a Major Gift Program—Even If You’re On Your Own
Not too long ago, a development director called to tell me how much she enjoyed one of our webinars on value attrition and why reviewing and analyzing data is so important before you start a major...
1 min read
The Deeper Reason Your Donor Gives
Every person has a story. Every donor on your caseload has one too—a journey that has shaped their passions, their values, and their deep desire to feel significant. At the heart of giving is a...
3 min read
How to Unlock a Transformational Gift This Year
I want to let you in on something I’ve been seeing again and again in our coaching sessions with fundraisers this year. You have transformational donors in your caseload right now. They’re sitting...
2 min read
Why Age Doesn't Matter in Major Gift Fundraising
Let me be straight with you – I'm worried. I'm worried because I see too many good fundraisers getting distracted by the wrong things. And right at the top of that list is this obsession with donor...
3 min read
How AI Is Influencing Major Gifts Fundraising
At the end of 2024, I recorded a podcast with my colleagues about the state of relational fundraising and the new strategies and tools we believe will be useful in the non-profit sector. One of the...
3 min read
What Major Gift Success Looks Like
To create a successful major gifts program, it is essential for MGOs and their managers to establish clear plans and goals, and maintain strong communication. This approach forms the foundation for...
