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Major Gifts

You Can Have More Major Donors in 2025

3 min read

You Can Have More Major Donors in 2025

We are absolutely living in strange times. Many have coined it the second “Gilded Age.” We see power in the hands of extremely wealthy billionaires and the gulf between the wealthiest and the poorest...

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You’re Using Campaigns as a Crutch!

2 min read

You’re Using Campaigns as a Crutch!

If your non-profit has done more than two capital campaigns in its history, it’s most likely because you don’t have a strong major gift program and/or you’re using it as a crutch not to develop...

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Changing Your Major Gifts Program from Transactional to Relational

4 min read

Changing Your Major Gifts Program from Transactional to Relational

I was told about this experiment back in 1986, and it has stuck with me all these years. A teacher was given false information about the IQ and abilities of her classroom students. This changed her...

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Do You Want a Great Major Gift Team? Hire a Great Manager!

2 min read

Do You Want a Great Major Gift Team? Hire a Great Manager!

After 15+ years at Veritus helping non-profits increase their revenue from major gifts (meaning mid, major and planned giving) we’ve learned that the number one element for success is great manager...

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18 Barriers to Effective Relational Fundraising

1 min read

18 Barriers to Effective Relational Fundraising

Every non-profit organization I’ve encountered has some kind of barrier that prevents a donor from freely giving to their heart’s content to that organization.

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Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?

2 min read

Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?

When Richard asked me if I wanted to join his major gift consultancy back in 2009, he had already established the backbone of the strategy, structure, and process of what we now call The Veritus Way...

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New National Major Gift Revenue Numbers: 2022 Down Over 4% from 2021, but Veritus Clients Are UP 22%! Why?

2 min read

New National Major Gift Revenue Numbers: 2022 Down Over 4% from 2021, but Veritus Clients Are UP 22%! Why?

I just finished reading several blogs and reflections from AFP-ICON, which just wrapped up in New Orleans, and it sounds like people are extremely nervous! Why? Because a recent report by the...

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Don’t Be White Noise to Your Donor: 4 Ways to Stand Out

2 min read

Don’t Be White Noise to Your Donor: 4 Ways to Stand Out

You know those sound machines that create white noise and block out all the other sounds around them? That’s what’s happening to your donors right now because everyone is following the same donor...

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The Balancing Act of Year-End Outreach in Major Gifts

3 min read

The Balancing Act of Year-End Outreach in Major Gifts

Your hands ache from writing “We couldn’t do this work without you,” on hundreds of cards. The papercuts on your fingertips sting as you shovel another handful of Fritos into your mouth, desperate to...

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