3 min read
What Major Gift Success Looks Like
To create a successful major gifts program, it is essential for MGOs and their managers to establish clear plans and goals, and maintain strong communication. This approach forms the foundation for...
Passionate Giving BlogTM
Major Gifts
3 min read
Six Surprising Attributes of Extraordinary MGOs
When you’ve been coaching and working with major gift officers for as long as I have, you meet a lot of good ones and, unfortunately, some pretty bad ones. But throughout my career, I’ve also had the...
2 min read
Are You Asking Your Donors “Why” Enough?
Why does your donor love your organization so much? Have you sat down with your donor and really listened to their answer? If they said something like, “Well, I just think you do a great job,” did...
4 min read
The Best Podcast Episodes and Blogs of 2024!
Veritus Group: December 30, 2025
Here's a recap of our favorite podcast episodes, blogs, and other resources that you might have missed over 2024 to help you raise more revenue for your mission. Best of the Nothing But Major Gifts...
2 min read
You Need ‘Your People’
When I was a development director, there were times that I felt really alone. Especially when I was struggling. I didn’t have many people I could easily bounce ideas off with or talk things through....
3 min read
You Can Have More Major Donors in 2025
We are absolutely living in strange times. Many have coined it the second “Gilded Age.” We see power in the hands of extremely wealthy billionaires and the gulf between the wealthiest and the poorest...
2 min read
You’re Using Campaigns as a Crutch!
If your non-profit has done more than two capital campaigns in its history, it’s most likely because you don’t have a strong major gift program and/or you’re using it as a crutch not to develop...
2 min read
A Donor Offers to Give You Twice What You Expected
There were two events last month I want to tell you about.
4 min read
Changing Your Major Gifts Program from Transactional to Relational
I was told about this experiment back in 1986, and it has stuck with me all these years. A teacher was given false information about the IQ and abilities of her classroom students. This changed her...
2 min read
Do You Want a Great Major Gift Team? Hire a Great Manager!
After 15+ years at Veritus helping non-profits increase their revenue from major gifts (meaning mid, major and planned giving) we’ve learned that the number one element for success is great manager...
