3 min read
There’s a reason so many major gift programs feel busy but are underperforming. It’s not a lack of effort. It’s not a lack of talent. Most of the time, it comes down to what you’re measuring.
3 min read
I’ve got a question for you. Do you know exactly which donors in your pipeline are ready for a deeper relationship right now? If you had to name them off the top of your head, could you?
2 min read
I’ve been thinking a lot about equity in fundraising. Maybe that sounds like a buzzword these days, but it’s a real, structural issue that directly affects whether organizations actually grow. When...
3 min read
Let’s start with a reality every major gift officer eventually runs into: donors leave your caseload. Some pass away. Some change priorities. Some hit a business downturn. At the same time, new...
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3 min read
For decades, fundraising events have been the default answer for many non-profits. Galas, dinners, tastings, lectures, golf outings—every year, organizations pour enormous amounts of staff time,...
3 min read
The look on their face said it all. “You want me to create a strategy for every single donor on my caseload? Are you kidding me?” I’ve seen that look hundreds of times. It’s usually followed by some...
3 min read
The non-profit industrial complex is broken. Yes, I could write another book just on that one sentence. There are many reasons why it’s broken, but I’m not going to write a blog as long as a book...
4 min read
If you’ve been a reader of this blog for a bit, you know that we’re constantly telling you – as part of The Veritus Way of major gifts – that you need to set individual revenue goals for every one of...
2 min read
How are you doing building relationships with your donors? It’s not easy, is it? Building meaningful relationships with major donors isn’t something you can completely learn from a manual or a...
2 min read
Have you ever found yourself dreading that moment when you need to ask a donor for a gift? You’re not alone. For many mid and major gift fundraisers, the ask is the biggest emotional hurdle in their...
2 min read
“Where do I find new major donor prospects?” This is one of the most common questions we get from fundraisers. And I get it. There’s a lot of pressure—especially from your CEO or board—to “go find...
2 min read
Donors today expect more from their favorite charities. They want accountability, clarity, and a direct connection between their giving and the impact it makes. If you’re a frontline fundraiser, you...
