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Passions and Interests

Are You Asking Your Donors “Why” Enough?

2 min read

Are You Asking Your Donors “Why” Enough?

Why does your donor love your organization so much? Have you sat down with your donor and really listened to their answer? If they said something like, “Well, I just think you do a great job,” did...

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What Do Major Donors Need to Know in Order to Make a Big Gift?

4 min read

What Do Major Donors Need to Know in Order to Make a Big Gift?

Among your major donors, there are maybe 2 or 3 individuals who have both the capacity and the inclination to give a transformational gift to your organization. But before they do that, they want to...

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Are You Reluctant to Ask for a Year-End Gift?

1 min read

Are You Reluctant to Ask for a Year-End Gift?

You have roughly 5-6 weeks left in the year to have face-to-face conversations with your donors and to ask for gifts. I say that because all of your donor meetings really should be wrapped up by...

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Founder Q&A: Is The Veritus Way Relevant to Any Fundraising Strategy?

3 min read

Founder Q&A: Is The Veritus Way Relevant to Any Fundraising Strategy?

When we talk about The Veritus Way™, we’re referring to our proven approach and structure for relational fundraising that’s focused on making meaningful connections with your donors. But does The...

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Why Being a Frontline Fundraiser is NOT Just a Career

3 min read

Why Being a Frontline Fundraiser is NOT Just a Career

To illustrate the deep impact that you have as a frontline fundraiser in matching your donor’s passions to the mission, I’d like to share a story.

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Your Donors Are Searching for Significance

2 min read

Your Donors Are Searching for Significance

I was sent away to a boarding school in another country when I was six years old. Except for two years, all of my school and college experience was in boarding schools away from home.

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The Dual Purpose of Fundraising

3 min read

The Dual Purpose of Fundraising

The purpose of fundraising seems to be what the word says: FUND raising. That seems self-explanatory. Fundraisers raise the funds. Or more basically – get the money.

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