5 min read
The Key to Building Donor Plans
This blog is part 2 in a 3 part series on building donor engagement plans.
Passionate Giving BlogTM
Donor Communication
3 min read
How to Craft an Effective Touch Point
If you’re working a mid-level, major gifts, or planned giving caseload, the way you communicate with donors matters just as much as how often you do it. Touch points are not busywork. They are one of...
3 min read
Donor Advised Funds Series, Part 3: The Role of a Philanthropic Advisor
There is a growing industry in the philanthropic world. And I don’t mean Donor Advised Funds (DAFs)—although they are growing exponentially in number and value. According to the most recent Annual...
2 min read
Donor Advised Funds Series, Part 2: Breaking Up is Hard to Do...Or Is It?
I wish it were true that breaking up is hard to do. But it’s not. It can be as easy as not reporting back on the impact of a 2025 gift to a donor who has supported an organization for 10 years!
3 min read
Donor Advised Funds Series, Part 1: Your Donors Stopped Giving. True or False?
It’s January, and 2025 giving is still being processed. This means you’re not 100% sure which donors did NOT give last year. It’s a common problem. And it’s a real problem. But if you’re managing a...
2 min read
Do You Have These Year-End Fundraising Deadlines on Your Radar? You Should!
Every December, I’m reminded just how quickly the year can slip away. At Veritus, we spend this time alongside hundreds of fundraisers who are juggling donor meetings, gratitude calls, family...
3 min read
Creative Ways to Stand Out at Year-End
This season, our inboxes and mailboxes fill up fast. There are sales messages, holiday invitations, and of course, a flood of year-end fundraising appeals. And yet, some messages still manage to...
4 min read
Does Your Thank-You Message Need a Refresh?
This blog post was originally published in 2024 You may be tired of hearing yourself write. What I mean is, that same repeated thank-you message might take seconds to write, because you have it down,...
3 min read
YOU Can Confidently Ask for Year-End Gifts—Here’s How
There’s no getting around it: year-end is crunch time. You’ve got goals to meet, reports to pull, events to manage, and donors to thank. Amid all that activity, it’s easy to let fear or uncertainty...
3 min read
What Are the Most Effective Fundraising Strategies for the Last Quarter of the Year?
The final quarter of the year is here—the busiest, most critical stretch for most fundraisers. For many organizations, the last three months account for up to 40% of total giving. That’s both...
2 min read
Why Won’t My Donor Talk to Me? Here’s What You Might Be Missing
One of the most common frustrations I hear from major gift officers is this: “How can I get my donor to actually talk to me?” Believe me, I get it. You’re trying to do good work. You’re reaching out,...
2 min read
Should You Be Facebook Friends with Your Donors? Let’s Talk Boundaries
“Should I friend my donor on Facebook?” “Is it OK to follow my donors on Instagram, LinkedIn, or other social media channels?” I get these questions all the time. They're fair questions, especially...
