2 min read
Let Vulnerability Be Your Strength
I know what you're thinking right now. The idea of being vulnerable with your donors probably makes your stomach tighten up a bit. Trust me, I get it. In our society, we're taught from an early age...
Passionate Giving BlogTM
Relationships
2 min read
Why Won’t My Donor Talk to Me? Here’s What You Might Be Missing
One of the most common frustrations I hear from major gift officers is this: “How can I get my donor to actually talk to me?” Believe me, I get it. You’re trying to do good work. You’re reaching out,...
2 min read
Should You Be Facebook Friends with Your Donors? Let’s Talk Boundaries
“Should I friend my donor on Facebook?” “Is it OK to follow my donors on Instagram, LinkedIn, or other social media channels?” I get these questions all the time. They're fair questions, especially...
1 min read
The Deeper Reason Your Donor Gives
Every person has a story. Every donor on your caseload has one too—a journey that has shaped their passions, their values, and their deep desire to feel significant. At the heart of giving is a...
2 min read
Building Authentic Relationships and Being an Ambassador of Your Non-Profit Brand
As you know, relationship-based fundraising is not about making your goals or having a successful campaign. It's about building authentic relationships. Mid-Level (MLOs) and Major Gift Officers...
2 min read
The Future of Fundraising Is Not AI—It's Building Real Relationships
Look, I get it. Every month, there's a new shiny object in fundraising. AI this, machine learning that, the latest tech promising to revolutionize how we raise money. And here's the thing—I'm not...
3 min read
Four Meaningful Ways to Say Thanks
At Veritus, we talk a lot about transformation—transforming how you engage with your donors, how you manage your caseload, and how you show up in this work every day. But one of the simplest, most...
3 min read
The Anatomy of a Great Touch Point
Not long ago, I received one of the most meaningful donor touch points in my life—and I didn’t see it coming. It caught me completely off guard in the best possible way, and it reminded me just how...
3 min read
How to Unlock a Transformational Gift This Year
I want to let you in on something I’ve been seeing again and again in our coaching sessions with fundraisers this year. You have transformational donors in your caseload right now. They’re sitting...
2 min read
What is Your Mission? It's Bigger Than You Think
Every week, I talk with non-profit leaders who can eloquently articulate their organization's mission. They speak passionately about feeding the hungry, housing the homeless, protecting the...
