5 min read
“You hired a major gift officer. Where’s the money?” I’ve heard some version of this question many times over the years. An organization hires a new major gift officer, three months go by, and the...
3 min read
One of the phrases I hear most often in fundraising is, "I'm cultivating that donor." Usually, it's said with the best of intentions. A fundraiser has scheduled a few meetings, sent updates, invited...
3 min read
How “polished” does a touchpoint need to be? Or “finished”? Or even “personal”? All good questions. And all relate to being authentic in your communication.
3 min read
“Is it ok to text donors?” We hear this question a lot from clients. The answer is a resounding “Yes!” But only if they’ve given you permission. Knowing a donor’s communication preferences is a...
3 min read
Today we’ll talk about how to tailor andpersonalize a touchpoint so your donors feel like you created it for them alone. In some cases, you did. You’re sending project reports for their named...
3 min read
Personal, planned touch points with donors throughout the year are one of the most important parts of your job as a gift officer, regardless of if you’re managing a major gift caseload of 150 donors...
3 min read
As Diana shared in the last touch point blog, we aim to share one touch point per month for qualified major gift donors (and every 45-90 days for mid-level donors).
2 min read
If you’ve been reading the Veritus blog for a while, you likely know that we talk about creating a strategic communication plan for your relationally managed donors. Our standard is a Touch Point for...
3 min read
Not long ago, I received one of the most meaningful donor touch points in my life—and I didn’t see it coming. It caught me completely off guard in the best possible way, and it reminded me just how...
2 min read
I have some great practical advice for you. We do a ton of planning at Veritus Group. Right now, we’re working with over 150 major gift officers, so all of them are in some stage of developing their...
2 min read
You’re creating a plan for the qualified donor on your caseload. You need some good touch points – effective and compelling – touch points that will make the donor feel known and appreciated. But...
2 min read
You know those sound machines that create white noise and block out all the other sounds around them? That’s what’s happening to your donors right now because everyone is following the same donor...
