5 min read
“You hired a major gift officer. Where’s the money?” I’ve heard some version of this question many times over the years. An organization hires a new major gift officer, three months go by, and the...
3 min read
One of the phrases I hear most often in fundraising is, "I'm cultivating that donor." Usually, it's said with the best of intentions. A fundraiser has scheduled a few meetings, sent updates, invited...
3 min read
How “polished” does a touchpoint need to be? Or “finished”? Or even “personal”? All good questions. And all relate to being authentic in your communication.
3 min read
“Is it ok to text donors?” We hear this question a lot from clients. The answer is a resounding “Yes!” But only if they’ve given you permission. Knowing a donor’s communication preferences is a...
3 min read
Today we’ll talk about how to tailor andpersonalize a touchpoint so your donors feel like you created it for them alone. In some cases, you did. You’re sending project reports for their named...
3 min read
Personal, planned touch points with donors throughout the year are one of the most important parts of your job as a gift officer, regardless of if you’re managing a major gift caseload of 150 donors...
3 min read
As Diana shared in the last touch point blog, we aim to share one touch point per month for qualified major gift donors (and every 45-90 days for mid-level donors).
2 min read
If you’ve been reading the Veritus blog for a while, you likely know that we talk about creating a strategic communication plan for your relationally managed donors. Our standard is a Touch Point for...
2 min read
A while back, I was scrolling through Apple News on my phone, and a headline from People Magazine caught my eye: “Carl Reiner's One Simple Question to 'Dick Van Dyke Show' Writers Changed the Way...
2 min read
Do you find that first conversation with a donor you haven’t met to be a bit, well, scary? I don’t mean shaking in your boots terrified. But enough that you have to inhale-exhale before you start...
2 min read
How many times has someone asked “How are you?” in greeting? How often was there any real interest in your answer? Now, I realize that there may be some caveats to that, especially for southerners...
3 min read
Talking is a big part of what a relationship fundraiser does. I wrote about that recently in a blog that focused on ensuring your “conversations” are not effectively serial monologues. I’m going to...
