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Communication

A young woman with glasses working on a laptop in a cafe.

3 min read

How to Make Touch Points Personal (and Sound Like a Real Person)

Personal, planned touch points with donors throughout the year are one of the most important parts of your job as a gift officer, regardless of if you’re managing a major gift caseload of 150 donors...

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A woman sits at a desk in a modern office, participating in a video call on her computer while another person works at a separate desk in the background.

3 min read

What Is Your Touch Point Objective?

As Diana shared in the last touch point blog, we aim to share one touch point per month for qualified major gift donors (and every 45-90 days for mid-level donors).

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A businessman on a business meeting via videocall on his laptop.

2 min read

Why Do You Need Touch Points?

If you’ve been reading the Veritus blog for a while, you likely know that we talk about creating a strategic communication plan for your relationally managed donors. Our standard is a Touch Point for...

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confident-businessman-working-his-laptop

2 min read

One Question to Unlock a Donor Conversation

A while back, I was scrolling through Apple News on my phone, and a headline from People Magazine caught my eye: “Carl Reiner's One Simple Question to 'Dick Van Dyke Show' Writers Changed the Way...

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A man in a suit smiles while talking on a phone, jotting notes at a desk with papers and a laptop. A coffee cup and whiteboard are in the background.

2 min read

Talking to Strangers (Or Donors You Don’t Know Yet)

Do you find that first conversation with a donor you haven’t met to be a bit, well, scary? I don’t mean shaking in your boots terrified. But enough that you have to inhale-exhale before you start...

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happy-mid-adult-businessman-working-computer-reading-email-office

2 min read

Don’t Ask Your Donors ‘How Are You?’

How many times has someone asked “How are you?” in greeting? How often was there any real interest in your answer? Now, I realize that there may be some caveats to that, especially for southerners...

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happy-african-american-businesswoman-talking-female-colleagues-while-working-office

3 min read

Are You Still Talking When Your Donor is Done Listening?

Talking is a big part of what a relationship fundraiser does. I wrote about that recently in a blog that focused on ensuring your “conversations” are not effectively serial monologues. I’m going to...

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Are You Having Trouble Coming Up with Touch Points?

2 min read

Are You Having Trouble Coming Up with Touch Points?

I have some great practical advice for you. We do a ton of planning at Veritus Group. Right now, we’re working with over 150 major gift officers, so all of them are in some stage of developing their...

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Does Your Thank You Message Need a Refresh?

4 min read

Does Your Thank You Message Need a Refresh?

You may be tired of hearing yourself write. What I mean is, that same repeated thank you message might take seconds to write, because you have it down, but you might be feeling bored out of your...

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Get Your Donor Calling Muscles with this Checklist

4 min read

Get Your Donor Calling Muscles with this Checklist

This is the perfect time to sharpen your donor connection skills. And one area I want to focus on today is what we typically call “cold calling,” although I’d like to advocate that we rename this...

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19 Fundraising Tips to Make Summer Successful!

2 min read

19 Fundraising Tips to Make Summer Successful!

May is already in full swing, and summer will soon be officially upon us. I spent 8 years as a development director for two non-profits in Philadelphia earlier in my career, and I loved summer....

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