2 min read
Many of us in the U.S. are getting ready to celebrate the Thanksgiving holiday this week. But gratitude is a year-long practice, not an annual feast. Studies have shown that practicing gratitude makes people happier, healthier, and more resilient in hard times. And one of the best ways to express...
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3 min read
There are some significant shifts coming to charitable giving rules, but many donors haven’t heard a thing about them. Beginning with the 2026 tax year, new deduction limits and opportunities will...
3 min read
This season, our inboxes and mailboxes fill up fast. There are sales messages, holiday invitations, and of course, a flood of year-end fundraising appeals. And yet, some messages still manage to...
1 min read
One of the things I love about our team at Veritus is that we like to celebrate a lot. In fact, we have a Slack channel that is called “Celebrations,” and that channel is exclusively set aside for...
2 min read
How are you doing building relationships with your donors? It’s not easy, is it? Building meaningful relationships with major donors isn’t something you can completely learn from a manual or a...
3 min read
It’s Halloween week, and while most people are trading ghost stories or debating the best candy, I thought we’d share a few fundraising horror stories. Now, before you cover your eyes, I’ll say this:...
2 min read
Have you ever found yourself dreading that moment when you need to ask a donor for a gift? You’re not alone. For many mid and major gift fundraisers, the ask is the biggest emotional hurdle in their...
3 min read
There’s no getting around it: year-end is crunch time. You’ve got goals to meet, reports to pull, events to manage, and donors to thank. Amid all that activity, it’s easy to let fear or uncertainty...
2 min read
We’ve hit that familiar stretch on the fundraising calendar—the final months of the year when everything feels urgent. Goals need to be met. Donors are making decisions. Tensions rise. If you’re...
2 min read
Over the last 16 years and assessing over 1,000 donor files, it turns out that having a robust, managed mid‑level program with a mid‑level rep is perhaps the most important strategy you could have...
