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3 min read
How to Get the Best ROI From Your Event
For decades, fundraising events have been the default answer for many non-profits. Galas, dinners, tastings, lectures, golf outings—every year, organizations pour enormous amounts of staff time,...
3 min read
How to Build a Plan for Every Donor on Your Major Gift Caseload
The look on their face said it all. “You want me to create a strategy for every single donor on my caseload? Are you kidding me?” I’ve seen that look hundreds of times. It’s usually followed by some...
4 min read
6 Things Every Fundraiser Should Focus on This Year
If you asked me for the short answer to what fundraisers should focus on this year, I’d say this: have a plan. That’s not easy, but it is simple. And it’s the foundation for everything else I’m going...
3 min read
How to Craft an Effective Touch Point
If you’re working a mid-level, major gifts, or planned giving caseload, the way you communicate with donors matters just as much as how often you do it. Touch points are not busywork. They are one of...
3 min read
2026 Non-Profit Fundraising Trends Every Fundraiser Needs to Know
On our recent trends webinar, I began by acknowledging the weight many of us are carrying right now. There’s a lot happening in the world—economic uncertainty, policy changes, funding cuts, and the...
2 min read
What MGO’s Should Do in January
We've recently talked a lot about resolutions and goals for 2026, but today, I want to suggest what you can do in January that will set the stage for an incredible 2026. Your theme for January should...
2 min read
Five Things You Must Do in Caseload Management to Start the Year
Don’t let another minute of this new year slip by without taking care of a few critical things in your major gifts caseload management. This is the work that sets the tone for the entire year, and...
3 min read
Get Rid of KPI’s and Manage!
The non-profit industrial complex is broken. Yes, I could write another book just on that one sentence. There are many reasons why it’s broken, but I’m not going to write a blog as long as a book...
2 min read
How to Use the Quiet Season to Deepen Donor Relationships
Last week, one of our Veritus client experience leaders wrapped up a really good coaching call with one of their clients, and the conversation they shared inspired me to write about it.
1 min read
Gratitude Can Change Everything
I woke up feeling kind of depressed the other day. It was raining outside, I didn’t work out, and I was just in a funk. Then, I remembered something I read that said when you feel down or depressed,...
3 min read
How to Acquire More Major Donors Next Year
We are absolutely living in strange times. Many have coined it the second “Gilded Age.” We see power in the hands of extremely wealthy billionaires, and the gulf between the wealthiest and the...
2 min read
Do You Have These Year-End Fundraising Deadlines on Your Radar? You Should!
Every December, I’m reminded just how quickly the year can slip away. At Veritus, we spend this time alongside hundreds of fundraisers who are juggling donor meetings, gratitude calls, family...
