Is Your Organizational Structure Hurting Your Donor Pipeline?
I think it’s crazy how often non-profit leaders create an organizational structure that’s counterproductive to their organization’s purpose and...
2 min read
Jeff Schreifels : July 29, 2025
My guess is that either you—or someone you know—are thinking about leaving their organization for another position. Maybe they’ve already left. It’s happening across the sector, and it’s not slowing down.
That’s why I want to focus on something urgent and often overlooked: how to keep good people.
We talk a lot about fundraising strategy, donor engagement, and hitting goals—but none of that works without the right people in place. And right now, far too many organizations are losing their best fundraisers. The data is clear, the resources are plentiful, and yet the exodus continues.
A few years ago, Tinypulse put out some eye-opening stats:
Now, think about this in the context of fundraisers. When someone managing donor relationships walks out the door, you’re not just replacing a role—you’re losing trust, continuity, and revenue. It takes about two years for a major gift officer or mid-level fundraiser to build a fully productive portfolio. That’s two years of cultivating relationships, establishing credibility, and building momentum.
If you’re in a leadership or management position, that means the first two years of a fundraiser’s tenure are critical. You have an opportunity to create the kind of environment that encourages people to stay—and thrive.
Here are some proven, research-backed practices from the SHRM Foundation that every non-profit should be thinking about:
And when it comes to retaining great fundraisers, here are a few key practices we emphasize in our book, It’s Not JUST About the Donor:
Yes, your organization is here to solve a problem in the world. But if you’re not creating a culture where your own people can thrive, then something’s out of alignment.
You can’t build a world-changing mission on a foundation of burnout and turnover. You need people who feel seen, supported, and fulfilled in their work. That’s not a “nice to have”—that’s essential.
So ask yourself: What would your organization look like if you prioritized your people? What could you achieve if your fundraisers were fully engaged, energized, and excited to stay?
Let’s start building that kind of workplace together.
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