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3 min read

Why Non-Profit Fundraiser Burnout Is a Leadership Problem — Not a People Problem

Last month at AFP ICON in San Diego, I sat in on a session with young, emerging fundraisers, many of them only a year or two into their careers, and I walked away feeling unsettled.

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Goal Setting: How to Do It!

4 min read

Goal Setting: How to Do It!

If you’ve been a reader of this blog for a bit, you know that we’re constantly telling you – as part of The Veritus Way of major gifts – that you need to set individual revenue goals for every one of...

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Freshen Your Core Caseload to Counter Donor Attrition

2 min read

Freshen Your Core Caseload to Counter Donor Attrition

#3 in the series How a Caseload Grows Over Time We have just completed a major study on how a major donor caseload behaves over time. I will address the economics of the caseload in the next blog....

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