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Donor Retention

New Year, New Thinking! Assessing Your Donor’s Behavior

3 min read

New Year, New Thinking! Assessing Your Donor’s Behavior

A three-part series to start the New Year right It’s January and it’s the best time of the year (after your books on 2024 close) to start evaluating your donor file. Why is this so important? Because...

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Freshen Your Core Caseload to Counter Donor Attrition

2 min read

Freshen Your Core Caseload to Counter Donor Attrition

#3 in the series How a Caseload Grows Over Time We have just completed a major study on how a major donor caseload behaves over time. I will address the economics of the caseload in the next blog....

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3 min read

What’s Your “December Plan” for Major Donors?

It’s December, and you are coming down to the wire on whether or not you will meet your year-end goals. For major gift fundraisers, this is such an amazing (yet stressful) time.

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