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Donor Pipeline

New Year, New Thinking! Assessing Your Donor’s Behavior

3 min read

New Year, New Thinking! Assessing Your Donor’s Behavior

A three-part series to start the New Year right It’s January and it’s the best time of the year (after your books on 2024 close) to start evaluating your donor file. Why is this so important? Because...

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The Best Podcast Episodes and Blogs of 2024!

4 min read

The Best Podcast Episodes and Blogs of 2024!

Here's a recap of our favorite podcast episodes, blogs, and other resources that you might have missed over 2024 to help you raise more revenue for your mission. Best of the Nothing But Major Gifts...

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How Should You Spend Your Fundraising Budget?

2 min read

How Should You Spend Your Fundraising Budget? (#5 of 6)

This blog post is the fifth in a series of six titled, “The House Your Donor Lives In.”

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Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!

2 min read

Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!

Remember last week’s blog, where I touted that Veritus clients saw their major gift revenue go UP by 22% on average, versus the national average of LOST revenue at -4%, based on the Fundraising...

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Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]

8 min read

Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]

More and more non-profits are discovering that a mid-level program is the key to a healthy donor pipeline. If you’re wondering where to find more major donors, the answer is almost always: look to...

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3 min read

No Pipeline, No Future: How Does the Donor Pipeline Fit Into Your Organizational Structure?

It’s always amazing to Jeff and me how the donor pipeline, as a strategic element of fundraising, is either ignored or mismanaged in most non-profits. The reason we know this is that we cannot see...

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Is Your Organizational Structure Hurting Your Donor Pipeline?

4 min read

Is Your Organizational Structure Hurting Your Donor Pipeline?

I think it’s crazy how often non-profit leaders create an organizational structure that’s counterproductive to their organization’s purpose and productivity. This happens when an authority figure...

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If You’re Small, How Do You Build Your Donor Pipeline?

3 min read

If You’re Small, How Do You Build Your Donor Pipeline?

To have a strong mid, major and planned giving program, you also need a strong pipeline of donors, starting with new donor acquisition. Let’s face it – if you’re a medium or large organization, you...

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