3 min read
How to Acquire More Major Donors Next Year
We are absolutely living in strange times. Many have coined it the second “Gilded Age.” We see power in the hands of extremely wealthy billionaires, and the gulf between the wealthiest and the...
Passionate Giving BlogTM
Donor Pipeline
2 min read
Why Mid-Level Programs Are Essential to Your Fundraising Strategy
Over the last 16 years and assessing over 1,000 donor files, it turns out that having a robust, managed mid‑level program with a mid‑level rep is perhaps the most important strategy you could have...
2 min read
Breaking Down the Silos: Why Your Development Team's Lack of Communication is Hurting Your Donors
I’ve been having the same crazy conversation over and over lately.
2 min read
Why You Can't Afford to Ignore Mid-Level Donors Any Longer
There’s a lot of anxiety out there right now. I’ve had more conversations this year than I can count with non-profit leaders and fundraisers who are worried about donor retention, flat revenue, and...
2 min read
The Hidden Power of Mid-Level Fundraising: Unclogging Your Major Gift Pipeline
While we spend a lot of time at Veritus talking about major gifts, we also know that if you want a healthy, thriving major gift program, you can’t ignore the rest of the pipeline—especially the...
3 min read
New Year, New Thinking! Assessing Your Donor’s Behavior
A three-part series to start the New Year right It’s January and it’s the best time of the year (after your books on 2024 close) to start evaluating your donor file. Why is this so important? Because...
4 min read
The Best Podcast Episodes and Blogs of 2024!
Veritus Group: December 30, 2025
Here's a recap of our favorite podcast episodes, blogs, and other resources that you might have missed over 2024 to help you raise more revenue for your mission. Best of the Nothing But Major Gifts...
2 min read
How Should You Spend Your Fundraising Budget? (#5 of 6)
This blog post is the fifth in a series of six titled, “The House Your Donor Lives In.”
2 min read
How a Mid-Level Program Can Save Major Gifts
If you’re looking to grow your major gifts program, you need to establish a strong pipeline of donors that spans from new donor acquisition through major and planned gifts. But oftentimes, there’s...
2 min read
Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!
Remember last week’s blog, where I touted that Veritus clients saw their major gift revenue go UP by 22% on average, versus the national average of LOST revenue at -4%, based on the Fundraising...
