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Richard Perry

Ignore Communication Preference at Your Peril

1 min read

Ignore Communication Preference at Your Peril

There is no doubt that you have your preference in terms of communication. I do. I love texts and email. Clean. Simple. Fast. The great thing about texting and email is you write them, send them, and that’s it! So easy. And you can do it in the middle of the night while you are up worrying about...

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Express Gratitude to Donors Daily

2 min read

Express Gratitude to Donors Daily

One thing that’s difficult for me to do is to focus on the positive things people do. Jeff and my wife both tell me regularly that I am too problem-oriented. There is good and bad news to this...

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Increase Giving by Asking for Restricted Gifts

3 min read

Increase Giving by Asking for Restricted Gifts

You are coming up on the biggest giving months of the year: November and December. And in other countries, where the giving cycles are different, you can apply the same principles I am writing about...

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How to Secure Board Members Who Really Work

2 min read

How to Secure Board Members Who Really Work

Complaints about board members never seem to stop. To list: “I can’t get my board members to solicit donors.” “My board won’t come to events and talk to donors about what we do.”

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10 Steps to Creating Compelling Donor Offers

3 min read

10 Steps to Creating Compelling Donor Offers

The main reason a donor doesn’t give to you is because you haven’t given the donor a compelling offer that matches what they care about.

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How Should You Spend Your Fundraising Budget?

2 min read

How Should You Spend Your Fundraising Budget? (#5 of 6)

This blog post is the fifth in a series of six titled, “The House Your Donor Lives In.”

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Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications

4 min read

Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications

It’s so interesting to watch how non-profit leaders and managers decide what level of giving per year qualifies a donor for a mid-level or major gift classification. Just ask the question: “What...

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Your Donor Needs to Know Their Gift Is Making a Difference

3 min read

Your Donor Needs to Know Their Gift Is Making a Difference

First in a three-part series: “Why Your Donors Aren’t Giving More” “Most people give without expecting anything in return,” said some authority figure.

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