2 min read
If you ask most CEOs or Executive Directors whether their organization is relationship-centered, they’ll usually say “yes.” But when you look closer, the reality often tells a different story. For...
2 min read
In my years of working with hundreds of non-profit organizations, I've noticed a pattern that continues to surprise me. When I ask development leaders about their donor stewardship strategies, they...
2 min read
Let me be straight with you – I'm worried. I'm worried because I see too many good fundraisers getting distracted by the wrong things. And right at the top of that list is this obsession with donor...
3 min read
The main reason a donor doesn’t give to you is because you haven’t given the donor a compelling offer that matches what they care about.
3 min read
I want to be frank with you. I love what I get to be a part of in my role as a Client Experience Leader with Veritus. We partner with non-profit organizations doing amazing work all around the world....
2 min read
OK, not as catchy as Katy Perry’s 2008 debut single, but hopefully it got your attention!
1 min read
If your caseload donor is silent, it could be that you’re not in sync with their communication preferences. Diana Peterson-More writes a brilliant article about communication alignment in her piece...
3 min read
Some people may think that a fundraiser’s job is to get donors to say “yes.” But that’s not accurate. As fundraisers, our job is not to pressure donors toward any specific action, but to align with...
4 min read
Veritus Group: September 28, 2022
This is Part 1 of a series on building trust: “No Trust, No Relationship, No Money.” Trust is the core building block of all relationships. Yet many donors do not trust the organizations they give to...
3 min read
Your hands ache from writing “We couldn’t do this work without you,” on hundreds of cards. The papercuts on your fingertips sting as you shovel another handful of Fritos into your mouth, desperate to...
