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Donor-Centered

10 Steps to Creating Compelling Donor Offers

3 min read

10 Steps to Creating Compelling Donor Offers

The main reason a donor doesn’t give to you is because you haven’t given the donor a compelling offer that matches what they care about.

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The Balancing Act of Year-End Outreach in Major Gifts

3 min read

The Balancing Act of Year-End Outreach in Major Gifts

Your hands ache from writing “We couldn’t do this work without you,” on hundreds of cards. The papercuts on your fingertips sting as you shovel another handful of Fritos into your mouth, desperate to...

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Are You Asking Your Donors “Why” Enough?

2 min read

Are You Asking Your Donors “Why” Enough?

Why does your donor love your organization so much? Have you sat down with your donor and really listened to their answer? If they said something like, “well, I just think you do a great job,” did...

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What If Leadership Is NOT Entirely on Board with a Donor-Centered Program?

3 min read

What If Leadership Is NOT Entirely on Board with a Donor-Centered Program?

First in a Series: What Should I Do If…? A Six-Part Series Inspired by You

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Write Your Major Gift Message with Emotion and Heart

1 min read

Write Your Major Gift Message with Emotion and Heart

Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then...

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Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.

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