3 min read
10 Steps to Creating Compelling Donor Offers
The main reason a donor doesn’t give to you is because you haven’t given the donor a compelling offer that matches what they care about.
3 min read
The main reason a donor doesn’t give to you is because you haven’t given the donor a compelling offer that matches what they care about.
3 min read
Your hands ache from writing “We couldn’t do this work without you,” on hundreds of cards. The papercuts on your fingertips sting as you shovel another handful of Fritos into your mouth, desperate to...
2 min read
Why does your donor love your organization so much? Have you sat down with your donor and really listened to their answer? If they said something like, “well, I just think you do a great job,” did...
3 min read
Fifth in a Six-Part Series: What Should I Do If…?
2 min read
Third in a Six-Part Series: What Should I Do If…?
3 min read
First in a Series: What Should I Do If…? A Six-Part Series Inspired by You
1 min read
Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then...
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.