3 min read
10 Steps to Creating Compelling Donor Offers
The main reason a donor doesn’t give to you is because you haven’t given the donor a compelling offer that matches what they care about.
Passionate Giving BlogTM
Donor-Centered
1 min read
Maybe This Is Why Your Donor Isn’t Responding
If your caseload donor is silent, it could be that you’re not in sync with their communication preferences. Diana Peterson-More writes a brilliant article about communication alignment in her piece...
3 min read
The Balancing Act of Year-End Outreach in Major Gifts
Your hands ache from writing “We couldn’t do this work without you,” on hundreds of cards. The papercuts on your fingertips sting as you shovel another handful of Fritos into your mouth, desperate to...
3 min read
Breaking Out of Organizational Silos
In our last blog post, I talked about how the culture of an organization, through its systems and structure, can breed organizational silos. These rifts create mistrust and territorial behaviors...
2 min read
Are You Asking Your Donors “Why” Enough?
Why does your donor love your organization so much? Have you sat down with your donor and really listened to their answer? If they said something like, “well, I just think you do a great job,” did...
3 min read
What If I Can’t Get a Donor to Talk to Me?
Fifth in a Six-Part Series: What Should I Do If…?
2 min read
What If My Older Donor Stops Giving, but They Tell Us They’ve Made a Planned Gift?
Third in a Six-Part Series: What Should I Do If…?
3 min read
What If Leadership Is NOT Entirely on Board with a Donor-Centered Program?
First in a Series: What Should I Do If…? A Six-Part Series Inspired by You
1 min read
Write Your Major Gift Message with Emotion and Heart
Maybe you’ve heard that old adage: information tells, emotion sells. I suggest you print that out and put it in front of you when you’re writing, so that you make sure you start with emotion and then...
