3 min read
I want to be frank with you. I love what I get to be a part of in my role as a Client Experience Leader with Veritus. We partner with non-profit organizations doing amazing work all around the world....
2 min read
OK, not as catchy as Katy Perry’s 2008 debut single, but hopefully it got your attention!
2 min read
You’re creating a plan for the qualified donor on your caseload. You need some good touch points – effective and compelling – touch points that will make the donor feel known and appreciated. But...
1 min read
If your caseload donor is silent, it could be that you’re not in sync with their communication preferences. Diana Peterson-More writes a brilliant article about communication alignment in her piece...
3 min read
Some people may think that a fundraiser’s job is to get donors to say “yes.” But that’s not accurate. As fundraisers, our job is not to pressure donors toward any specific action, but to align with...
6 min read
I was talking with a business colleague and asked him if he knew Ralph [not his real name]. “You know,” I said. “That guy who used to work at [name of organization].”
4 min read
This is Part 3 of a series on building trust: “No Trust, No Relationship, No Money.” So far, on this journey of earning donor trust, we have talked about how trust starts with you, then moves to your...
4 min read
Veritus Group: September 28, 2022
This is Part 1 of a series on building trust: “No Trust, No Relationship, No Money.” Trust is the core building block of all relationships. Yet many donors do not trust the organizations they give to...
3 min read
Your hands ache from writing “We couldn’t do this work without you,” on hundreds of cards. The papercuts on your fingertips sting as you shovel another handful of Fritos into your mouth, desperate to...
6 min read
What donors want is rather simple. In truth, it boils down to our own core wants. If you can meet these wants, you’ll be surprised to see how much more impactful your donor relationships will become.
3 min read
In our last blog post, I talked about how the culture of an organization, through its systems and structure, can breed organizational silos. These rifts create mistrust and territorial behaviors...
2 min read
Why does your donor love your organization so much? Have you sat down with your donor and really listened to their answer? If they said something like, “well, I just think you do a great job,” did...
