2 min read
As you know, relationship-based fundraising is not about making your goals or having a successful campaign. It's about building authentic relationships. Mid-Level (MLOs) and Major Gift Officers...
2 min read
Look, I get it. Every month, there's a new shiny object in fundraising. AI this, machine learning that, the latest tech promising to revolutionize how we raise money. And here's the thing—I'm not...
2 min read
If you’ve been following this blog for any length of time, you know we talk a lot about building meaningful relationships with donors. Why? Because that’s the core of your role as a major or...
2 min read
If you ask most CEOs or Executive Directors whether their organization is relationship-centered, they’ll usually say “yes.” But when you look closer, the reality often tells a different story. For...
2 min read
In my years of working with hundreds of non-profit organizations, I've noticed a pattern that continues to surprise me. When I ask development leaders about their donor stewardship strategies, they...
2 min read
Let me be straight with you – I'm worried. I'm worried because I see too many good fundraisers getting distracted by the wrong things. And right at the top of that list is this obsession with donor...
3 min read
The main reason a donor doesn’t give to you is because you haven’t given the donor a compelling offer that matches what they care about.
3 min read
I want to be frank with you. I love what I get to be a part of in my role as a Client Experience Leader with Veritus. We partner with non-profit organizations doing amazing work all around the world....
2 min read
OK, not as catchy as Katy Perry’s 2008 debut single, but hopefully it got your attention!
1 min read
If your caseload donor is silent, it could be that you’re not in sync with their communication preferences. Diana Peterson-More writes a brilliant article about communication alignment in her piece...
