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Mid-Level

Persistence in the Process

3 min read

Persistence in the Process

I’m not generally a fan of leader boards. I think they can cause unnecessary competition and anxiety on possibly meaningless KPIs. But. My experience in working with a $100M size organization changed...

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You Can Have More Major Donors in 2025

3 min read

You Can Have More Major Donors in 2025

We are absolutely living in strange times. Many have coined it the second “Gilded Age.” We see power in the hands of extremely wealthy billionaires and the gulf between the wealthiest and the poorest...

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You’re Using Campaigns as a Crutch!

2 min read

You’re Using Campaigns as a Crutch!

If your non-profit has done more than two capital campaigns in its history, it’s most likely because you don’t have a strong major gift program and/or you’re using it as a crutch not to develop...

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Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?

2 min read

Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?

When Richard asked me if I wanted to join his major gift consultancy back in 2009, he had already established the backbone of the strategy, structure, and process of what we now call The Veritus Way...

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Client Corner: “Veritus is my go-to source for major and mid-level gift information.”

4 min read

Client Corner: “Veritus is my go-to source for major and mid-level gift information.”

Today’s Client Corner article features an interview with Maureen Gregory, Director of Leadership Gifts for Freestore Foodbank. As Maureen Gregory tells it, she “fell into fundraising.”

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Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]

8 min read

Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]

More and more non-profits are discovering that a mid-level program is the key to a healthy donor pipeline. If you’re wondering where to find more major donors, the answer is almost always: look to...

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How to Overcome the Fear and Get Started on Your Mid-Level Program

4 min read

How to Overcome the Fear and Get Started on Your Mid-Level Program - Veritus Group

In our last blog, Lisa Robertson shared the top five reasons leaders fear starting a mid-level program. I can’t let that go by without also sharing some concrete examples of how I’ve seen...

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