3 min read
How to Acquire More Major Donors Next Year
We are absolutely living in strange times. Many have coined it the second “Gilded Age.” We see power in the hands of extremely wealthy billionaires, and the gulf between the wealthiest and the...
Passionate Giving BlogTM
Mid-Level
3 min read
How a Public Media Organization Built a Mid-Level Program with The Veritus Way
There’s a moment in every fundraising shop when you can feel a shift. Conversations deepen. Meetings become easier to secure. Donors begin volunteering information that helps you serve them better....
2 min read
Why You Can't Afford to Ignore Mid-Level Donors Any Longer
There’s a lot of anxiety out there right now. I’ve had more conversations this year than I can count with non-profit leaders and fundraisers who are worried about donor retention, flat revenue, and...
2 min read
The Hidden Power of Mid-Level Fundraising: Unclogging Your Major Gift Pipeline
While we spend a lot of time at Veritus talking about major gifts, we also know that if you want a healthy, thriving major gift program, you can’t ignore the rest of the pipeline—especially the...
2 min read
Why a Mid-Level Fundraising Program Is the Key to Donor Respect
If you ask most CEOs or Executive Directors whether their organization is relationship-centered, they’ll usually say “yes.” But when you look closer, the reality often tells a different story. For...
3 min read
Persistence in the Process
I’m not generally a fan of leader boards. I think they can cause unnecessary competition and anxiety on possibly meaningless KPIs. But. My experience in working with a $100M size organization changed...
3 min read
You Can Have More Major Donors in 2025
We are absolutely living in strange times. Many have coined it the second “Gilded Age.” We see power in the hands of extremely wealthy billionaires and the gulf between the wealthiest and the poorest...
2 min read
You’re Using Campaigns as a Crutch!
If your non-profit has done more than two capital campaigns in its history, it’s most likely because you don’t have a strong major gift program and/or you’re using it as a crutch not to develop...
2 min read
Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?
When Richard asked me if I wanted to join his major gift consultancy back in 2009, he had already established the backbone of the strategy, structure, and process of what we now call The Veritus Way...
4 min read
Client Corner: “Veritus is my go-to source for major and mid-level gift information.”
Veritus Group: July 7, 2023
Today’s Client Corner article features an interview with Maureen Gregory, Director of Leadership Gifts for Freestore Foodbank. As Maureen Gregory tells it, she “fell into fundraising.”
