2 min read
Gifts of stock are not as complicated as you might think. Yes, there are some technical aspects. But just like every other kind of gift, it starts with knowing your donor: what they care about, what...
2 min read
Every December, I’m reminded just how quickly the year can slip away. At Veritus, we spend this time alongside hundreds of fundraisers who are juggling donor meetings, gratitude calls, family...
2 min read
If your non-profit has done more than two capital campaigns in its history, it’s most likely because you don’t have a strong major gift program and/or you’re using it as a crutch not to develop...
1 min read
Every non-profit organization I’ve encountered has some kind of barrier that prevents a donor from freely giving to their heart’s content to that organization.
4 min read
If you have a data set of 10,000 donors who have been giving for at least ten years and have made a gift within the past three years, I’d bet you have about 67-81 donors (with an average of 74) with...
4 min read
“How many of your donors have made a planned gift?” A question like this, or really anything related to “planned giving,” strikes terror into your heart and the hearts of every other fundraiser I...
2 min read
It’s always been amazing to me how fundraisers position planned giving as a very complex and difficult strategy to secure funds from people when they die, rather than seeing it as a way to help the...
2 min read
Third in a Six-Part Series: What Should I Do If…?
2 min read
The worst thing you can do as a major gift officer is to get involved in the Giant Hairball. What is the Giant Hairball? My good friend, Jeff Brooks, writes about it in his Future Fundraising Now...
