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The Veritus Way

Discipline is Freedom

2 min read

Discipline is Freedom

There is a big banner that drapes down from the ceiling in the gym I go to every day. It says, “Discipline is Freedom.” I think about this concept often and this statement has been our guiding...

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Why Do You Need a Coach?

3 min read

Why Do You Need a Coach?

If you are a frontline fundraiser, you need a coach. It’s doesn’t matter if you are brand new to the profession or you have over 20 years of experience. I have seen first-hand, over and over again,...

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You’re Using Campaigns as a Crutch!

2 min read

You’re Using Campaigns as a Crutch!

If your non-profit has done more than two capital campaigns in its history, it’s most likely because you don’t have a strong major gift program and/or you’re using it as a crutch not to develop...

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QOTM: What are the guiding principles of The Veritus Way of fundraising?

2 min read

Question of the Month: What are the guiding principles of The Veritus Way of fundraising?

No matter how long you’ve been following Veritus Group, you’ve probably heard us encourage you to adopt “The Veritus Way” of major gift fundraising. But what exactly does that mean?

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The Startling Reality of What Little Time You Have to Work with Donors

4 min read

The Startling Reality of What Little Time You Have to Work with Donors

I am not and will never be a mathematician, but there is power in breaking things down using a little math to make them real. This blog grew out of a conversation I had with my incredible colleague,...

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Founder Q&A: Is The Veritus Way Relevant to Any Fundraising Strategy?

3 min read

Founder Q&A: Is The Veritus Way Relevant to Any Fundraising Strategy?

When we talk about The Veritus Way™, we’re referring to our proven approach and structure for relational fundraising that’s focused on making meaningful connections with your donors. But does The...

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Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?

2 min read

Have You Discovered the BEST Strategy for Mid-Level and Major Gifts Success?

When Richard asked me if I wanted to join his major gift consultancy back in 2009, he had already established the backbone of the strategy, structure, and process of what we now call The Veritus Way...

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New National Major Gift Revenue Numbers: 2022 Down Over 4% from 2021, but Veritus Clients Are UP 22%! Why?

2 min read

New National Major Gift Revenue Numbers: 2022 Down Over 4% from 2021, but Veritus Clients Are UP 22%! Why?

I just finished reading several blogs and reflections from AFP-ICON, which just wrapped up in New Orleans, and it sounds like people are extremely nervous! Why? Because a recent report by the...

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Question of the Month: Why is co-management helpful and what does it mean?

4 min read

Question of the Month: Why is co-management helpful and what does it mean?

Most organizations simply don’t have enough resources devoted to training and supporting managers, which means that fundraisers are often left to fend for themselves. Without consistent input,...

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