3 min read
How to Use Your Equivalency Language
In the first part of this blog series, I shared with you the importance of creating equivalency language and how to create it for your organization. That’s the hard part.
Passionate Giving BlogTM
Mid-Level Program
2 min read
How to Create Equivalency Language
If you go to the Feeding America website right now, the very first thing you will see is $1 = 20 meals. It’s simple and effective. The organization is showing you the actual impact of every dollar...
2 min read
Five Fears Keeping Non‑Profit Leaders from Investing in Mid-Level—And Why Now Is the Time to Bury Them
It starts the same way every time: a voice on the phone—excited, but shaky. “Jeff, we’re on board with a mid‑level program, but some folks here are… hesitant. Could you talk to the team?”...
2 min read
Mid-Level Changes the Relationship with Your Donors
Over the past several weeks I’ve been reviewing our client’s quarterly results. They are stunning, both for major gifts and mid-level. Today, however, I want to focus on mid-level because not only...
3 min read
Do You Qualify Mid-Level Donors?
As you may already know, part of the Veritus Way of major gifts is to make sure you ONLY have qualified donors in your portfolio. (You can learn more about our major gifts qualification process...
2 min read
How a Mid-Level Program Can Save Major Gifts
If you’re looking to grow your major gifts program, you need to establish a strong pipeline of donors that spans from new donor acquisition through major and planned gifts. But oftentimes, there’s...
4 min read
Client Corner: “Veritus is my go-to source for major and mid-level gift information.”
Veritus Group: July 7, 2023
Today’s Client Corner article features an interview with Maureen Gregory, Director of Leadership Gifts for Freestore Foodbank. As Maureen Gregory tells it, she “fell into fundraising.”
2 min read
Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!
Remember last week’s blog, where I touted that Veritus clients saw their major gift revenue go UP by 22% on average, versus the national average of LOST revenue at -4%, based on the Fundraising...
3 min read
In 2022, There’s No Excuse NOT to Have a Mid-Level Program
When did mid-level programs become an essential part of fundraising strategy? I remember it well. I was sitting in a conference room 10 years ago and a client of ours who we were working with on...
![Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]](https://veritusgroup.com/hs-fs/hubfs/Blog%20Images/Podcast-Episode-Blog-Post-Header-Image_080822.png?width=1961&height=1306&name=Podcast-Episode-Blog-Post-Header-Image_080822.png)
8 min read
Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]
More and more non-profits are discovering that a mid-level program is the key to a healthy donor pipeline. If you’re wondering where to find more major donors, the answer is almost always: look to...
4 min read
Five Fears That Keep Non-Profit Leaders From Investing in Mid-Level
“Can you talk to our team?” It’s not an unusual request, but one we often receive when we suggest to folks that investing in a mid-level program is their logical next step in ensuring a healthy donor...
3 min read
Do You Need Goals for Mid-Level?
While more and more organizations are waking up to realize they need to develop a mid-level program, the whole concept of mid-level donors and creating specific strategies and a program for them is...
