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Trust

What Do Major Donors Need to Know in Order to Make a Big Gift?

4 min read

What Do Major Donors Need to Know in Order to Make a Big Gift?

Among your major donors, there are maybe 2 or 3 individuals who have both the capacity and the inclination to give a transformational gift to your organization. But before they do that, they want to...

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6 min read

Your Reputation Matters: Restoring Donors’ Trust in Your Organization (Part 4 of 4)

I was talking with a business colleague and asked him if he knew Ralph [not his real name]. “You know,” I said. “That guy who used to work at [name of organization].”

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4 min read

What Being Thrown Under the Bus Taught Me About Trust in Donor Relationships (Part 3 of 4)

This is Part 3 of a series on building trust: “No Trust, No Relationship, No Money.” So far, on this journey of earning donor trust, we have talked about how trust starts with you, then moves to your...

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5 min read

The Fish Stinks From the Head: Warning Signs of an Untrustworthy Non-Profit (Part 2 of 4)

This is Part 2 of a series on building trust: “No Trust, No Relationship, No Money.” “The fish stinks from the head.”

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Can You and Your Organization be Vulnerable?

2 min read

Can You and Your Organization be Vulnerable?

Building trust in any relationship is essential if that relationship is going to be real and authentic. As a major gift fundraiser, creating mutual trust with your major donors is really your...

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3 min read

Honesty and Transparency Build Trust with Donors

Part three of the series: Six Traits of Healthy Donor Relationships “Yes, you are right. Our overhead is 26%!” “I’m calling to let you know that the project you funded is being shut down. We thought...

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3 min read

If You Think Small, You Get Small: Four Secrets to Getting Large Gifts

I have to tell you I’m tired of it. I’m tired of hearing from MGOs that they don’t have donors on their caseloads that give high five, six and seven figure gifts. If you are an MGO and you have at...

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