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Wishful Thinking in Major Gifts

Richard Perry and Jeff Schreifels: June 24, 2015

It is an amazing thing to watch – truly amazing. Some authority figure casually decides to hire a MGO to chase what Jeff and I would call “ghosts and rabbits.” It’s wishful thinking at its best – and...

Major Gifts Major Gift Officers Discipline Strategic Plans Management Donor Criteria Priorities Focus New donors Prospecting
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