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Transactional Giving

Changing Your Major Gifts Program from Transactional to Relational

4 min read

Changing Your Major Gifts Program from Transactional to Relational

I was told about this experiment back in 1986, and it has stuck with me all these years. A teacher was given false information about the IQ and abilities of her classroom students. This changed her...

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Twice monthly,  Jeff addresses current topics and classic problems in major gift fundraising.

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