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Membership Programs

Changing Your Major Gifts Program from Transactional to Relational

4 min read

Changing Your Major Gifts Program from Transactional to Relational

I was told about this experiment back in 1986, and it has stuck with me all these years. A teacher was given false information about the IQ and abilities of her classroom students. This changed her...

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Membership Programs, Of Any Kind, Suppress Giving

3 min read

Membership Programs, Of Any Kind, Suppress Giving

Second in a three-part series: “Why Your Donors Aren’t Giving More” It’s always interesting to see how people react when Jeff and I assert that the annual fund, giving societies, and membership...

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The Problem with Giving Societies and Membership Programs

2 min read

The Problem with Giving Societies and Membership Programs

Giving societies and membership programs suppress giving from major donors.

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