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Donor as Mission

Why Should You Care About Your Donors?

2 min read

Why Should You Care About Your Donors?

I remember sitting at my desk 36 years ago, opening reply envelopes from a mailing I sent out weeks prior. I was right out of college, and this was my first job… working as a fundraiser for a small...

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Donors as Mission: A New Paradigm

2 min read

Donors as Mission: A New Paradigm

Being “donor-centered” or “donor-focused” had a good run. But Richard and I believe it’s dead. It’s dead because it’s not working. That is, not working well enough. What was great about...

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